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DECEMBER09/JANUARY2010

MARKETING YOUR BUSINESS
Many things change: Economies, competition,
customers' needs and desires. What does
constant is that the best way to generate
new business, especially in a tough
economy, is to service your existing customers.

Should You Fire Some Of Your Customers?

You'd certainly be forgiven if you took one look at this headline and though, "Are you out of your mind - fire customers in this economy?" Upon closer inspection, saying goodbye to problem or unprofitable clients is often a smart move, regardless of the economic environment.

In Each Issue

Choosing the right chemicals for your carpet extractors. Bo Bodo discusses the principles of carpet cleaning.

Even with the economy in recession, industry consultant Dick Ollek maintains that now is the best time to grow your business because you can really focus on the accounts you want to do business with.

It was one long night for this building service contractor who was faced with the awesome task of cleaning more than 300 bank branches in a 12-hour timeframe.

Also In This Issue

KEEP PROACTIVE TO KEEP YOUR CUSTOMERS
It should come as no surprise that client retention is always the most important part of a business. What may be surprising is the extent that good communication and relationship building plays a role in keeping a client. Read More...

TECHNOLOGY Q&A: SOFTWARE APPLICATIONS
Due to feedback from the recent International Sanitary Supply Association (ISSA/Interclean) show in Chicago last October, Services magazine is proud to feature another technology article. Read more...

NEW PAPER PRODUCTS ON THE MARKET
With green cleaning here to stay, jan/san industry manufacturers continue to strive to create products with environmental considerations in mind as end users demand more. Read more...